Privacy Policy | Alura

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Privacy Policy

 

This Privacy Policy explains how we (referred to as “the Site”, “we”, “us” or “our”) collect, use and share your personal information when you visit or use our website, make use of our services, purchase products, or otherwise engage with us (collectively referred to as the “Services”).

The terms “you” and “your” refer to any user of the Services, including visitors, customers and anyone interacting with the website.

By accessing or using the Services, you agree to the collection, use and disclosure of your personal information as outlined in this Privacy Policy. If you do not agree, please do not use the Services.

 

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal obligations or operational requirements.

Any updates will be posted on this page with a revised “Last updated” date. Continued use of the Services after changes have been published indicates acceptance of the updated policy.

 

How We Collect and Use Personal Information

We collect personal information from various sources in order to operate our Services and provide what you request. The type of information collected depends on how you interact with us.

Personal information may also be used to comply with legal obligations, enforce our terms, and protect our rights, services and users.

 

Personal Information We Collect

Information You Provide Directly

We collect information you choose to provide when you:

  • Create an account
  • Place an order or make a purchase
  • Contact us for support or enquiries
  • Complete forms or interact with site features

This information may include:

  • Name
  • Billing and delivery address
  • Email address
  • Telephone number
  • Account login details
  • Information shared in communications

Providing this information is optional, but certain features or services may not be available without it.

 

Information Collected Automatically

When you use the Services, we automatically collect certain technical and usage information, including:

  • Device and browser information
  • IP address and network details
  • Pages visited and products viewed or interacted with

This information is collected using cookies and similar tracking technologies.

 

Information From Third Parties

We may receive personal information from third party service providers that support our Services, such as website platforms and payment processors.

Any information obtained from third parties is handled in accordance with this Privacy Policy.

 

How We Use Your Personal Information

  • Providing Products and Services
    • Processing orders and payments
    • Managing accounts and customer records
    • Arranging delivery, returns and exchanges
  • Marketing and Promotions
    • Sending marketing communications where consent has been given
    • Personalising content and improving user experience
    • Delivering relevant advertising
  • Security and Fraud Prevention
    • Detecting, preventing and investigating fraud or misuse
    • Protecting the integrity of the Services and user data
  • Communication
    • Responding to enquiries and support requests
    • Providing important updates related to the Services

Cookies

Cookies are used to improve site functionality, remember preferences and analyse how the Services are used.

You can manage or disable cookies through your browser settings. Please note that limiting cookies may affect certain site features.

Sharing Personal Information

We may share personal information with:

  • Service providers supporting website operations, payments, shipping and analytics
  • Business partners for marketing activities, where permitted
  • Affiliated companies involved in operating our business
  • Legal or regulatory authorities when required by law
  • A successor entity in the event of a business sale, merger or transfer

Categories of Information Shared

The types of personal information that may be shared include:

  • Contact and account information
  • Order and transaction details
  • Usage and interaction data

All information shared is limited to what is necessary to provide the Services or comply with legal requirements.